JACKSON, MI — Melling Tool Co. has hired Fast Life Marketing Consultants LLC of Haslett, MI, to manage the company’s marketing initiatives and publicity within the aftermarket and motorsports industries.
Fast Life Marketing was founded by Eric Smith, who spent 12 years as Melling’s sales manager. Through his new marketing firm, Smith will specialize in assisting automotive and performance manufacturing companies in creating and executing effective marketing strategies to grow sales.
During his career, Smith has successfully launched products, facilitated NASCAR sponsorships, developed trade show displays, garnered publicity, implemented strategic branding initiatives and communicated corporate announcements. He holds a bachelor’s degree in marketing from Michigan State University and is a member of SEMA.