AUBURN HILLS, MI – Continental Automotive Systems will begin supplying its ATE-branded PremiumOne brake rotors to a Canadian retailer beginning this spring. Terms of the agreement were not disclosed.
“We’re very excited about our newest partnership,” said David Mestdagh, director, North American Aftermarket, Continental Automotive Systems. “The ATE PremiumOne rotor line will help strengthen our customer’s position in the marketplace with a premium differentiated product, and also help to further establish ATE brand awareness throughout Canada.”
The ATE PremiumOne rotors are unique, in that each rotor design is application-specific – all are based on the original equipment design and engineered to stringent tolerances, according to the company. Additionally, ATE premium rotors feature a differentiated and patented RotorLife wear indicator, giving technicians a visual indicator of when the rotor should be replaced. The rotor’s groove design also disperses dirt and water and enhances the dissipation of heat and gases to reduce brake fade and extend pad life. In addition, ATE treats each PremiumOne rotor with MetaCote, a protective coating that not only helps prevent rust and corrosion, but also provides an attractive finish.
For more information about ATE brake products, visit: http://www.ate-na.com.
