FARMINGTON HILLS, Mich. — According to the National Highway Traffic Safety Administration (NHTSA), vehicle-related fatalities have remained constant for nearly a decade, totaling approximately 40,000 deaths per year. Advancements in vehicle safety, designed to help reduce that alarming statistic, hinge on the research and development of advanced electronic technologies.
According to Jason Forcier, president North America, automotive electronics, Robert Bosch LLC, vehicle safety will be the top focus in automotive electronics technology in the future.
"Our premise is simple – vehicle safety is the next frontier for automotive electronics," said Forcier. "Active safety technologies like forward collision warning, predictive braking and lane departure warning are helping to improve a driver’s safety by completely avoiding or decreasing the severity of crashes."
On Tuesday, April 15, Forcier participated on an "Electronics: Expectations and Opportunities" panel at the 2008 SAE World Congress, where he discussed this topic as well as industry expectations of advanced electronics. In addition to Forcier’s discussion at the 2008 SAE World Congress, Bosch hosted "AUTOSAR at Bosch," on Monday, April 14, at the Marriott Detroit Renaissance Center hotel, discussing how the Automotive Open System Architecture (AUTOSAR) will be introduced in Bosch products.
Bosch says its automotive electronics division is committed to raising the bar on vehicle safety through linking various safety innovations. The company’s Vehicle Motion & Safety (VMS) is one example of this effort. VMS creates a network including all systems and components relevant to vehicle motion, which often are already available in the vehicle. The resulting functions will have the ability to inform, alert and support the driver as the situation requires, or even to intervene independently in emergencies. This will further optimize driving safety, comfort and agility, according to Bosch.
"In addition to innovation, collaboration is essential for advancing safety," said Forcier. "The industry – automakers and suppliers – as well as legislators, regulators and consumer advocacy groups must work in unison to achieve technology neutral legislation and a common understanding among consumers of the benefits of these safety technologies."
For more information about Bosch, go to: http://www.bosch.us.
