Federated Auto Parts announced it will have a prominent presence throughout the 2024 World of Outlaws NOS Energy Drink Sprint Car season, sponsoring five events across five states.
Federated will be the title sponsor for the events at Lincoln Speedway (May 8), Wilmot Raceway (July 12-13), Merced Speedway (Sept. 14), Sharon Speedway (Sept. 28) and Dirt Oval 66 (Oct. 18-19).
This is in addition to its continued sponsorship of the Federated Auto Parts Raceway at I-55, which hosts the World of Outlaws in April and in August for the prestigious Ironman 55, Federated said.
The two-day Ironman event (Aug. 2-3), has become a marquee stop on the World of Outlaws tour, boasting large paydays and some of the most exciting racing all year around the 1/3-mile bullring.
With that, their sponsorship spans across the country, reaching fans in California, Illinois, Missouri, Ohio, Pennsylvania and Wisconsin, according to Federated. And, in February, Federated Auto Parts was title sponsor of DIRTcar Nationals in Florida for the second straight year.
“We’re excited to continue our support of the World of Outlaws and dirt racing by reaching fan across the country at some of the World of Outlaws’ biggest events this year,” said J.R. Bishop, director of event marketing & member services for Federated Auto Parts. “We share the World of Outlaws’ passion for creating a healthy and thriving dirt racing community, and by having Federated Auto Parts’ branding on these events, it is a perfect way to support that cause while introducing new fans to the company.”
Federated Auto Parts joined the World of Outlaws in 2023, becoming the title sponsor of the Federated Auto Parts DIRTcar Nationals and several other events throughout the year. Their iconic orange and blue colors will also be on Logan Schuchart’s #1S Shark Racing Sprint Car throughout the season.
