EGR USA, a designer and manufacturer of precision-engineered automotive solutions, has announced the launch of the EGR Authorized Internet Reseller Program to support the company’s Unilateral Minimum Advertised Price Policy (UMAP) policy. The Authorized Internet Reseller Program and UMAP pricing policy will go into effect Sept. 1. All internet resellers of EGR aftermarket products in the United States and Canada that have not signed the new Authorized Internet Reseller Program agreement by Sept. 1 will be at risk of being placed on a Do Not Sell List.
EGR manufactures premium automotive accessories for the automotive aftermarket including fender flares, hood guards, body side moldings, truck cab spoilers, window visors, sports bars and tonneau covers and will be introducing new products at this year’s 2022 SEMA Show.
Mike Timmons, EGR vice president of sales and marketing for the aftermarket division of North America, announced the new program. “In order to ensure healthy margins on our products and to assure our end-users are being provided a quality sales experience, it was prudent to develop a clearly defined Authorized Reseller Program,” said Timmons. “This program will provide a more stable online brand presence by consistently providing high quality and company-approved digital content while protecting our very valuable and substantial retail market.”
For more information on EGR USA or to learn more about becoming an EGR Authorized Internet Reseller, visit www.egrusa.com, view this video, or call 800.757.7075. For existing internet dealers seeking additional information about the new UMAP pricing changes and agreement, please email pricing@amnadminusrgrusa.com.
