Global leading tire company Hankook Tire has won the 2021 Good Design Award, where Hankook’s SUV/LT tire Dynapro AT2 Xtreme and Dynapro XT are recognized as “Winner.” The two products were first unveiled in the North American market last October and have been well-received by the consumer market.
As Hankook’s first Rugged Terrain product, the Dynapro XT features high-rigidity polygonal blocks and wide zig-zag grooves that offer excellent off-road traction in rugged conditions as well as an aggressive saw-toothed sidewall design that provides protection against punctures. The Dynapro XT also comes equipped with a 3-Peak Mountain Snowflake rating, posting excellent performance in severe snow conditions. Additionally, its optimized pattern provides a quiet and comfortable ride using arranged pitch variation technology, chamfered edges that minimize road impact and shoulder block cushions that absorb road noise, according to the company.
The Dynapro AT2 Xtreme, with aggressive shoulder design, has enhanced noise reduction and a longer mileage with a 60k mileage warranty, the company says. Its aggressive high-depth sidewall blocks and cross-combined shoulder scoops strengthen off-road traction and help prevent cuts and abrasions, according to Hankook. The Dynapro AT2 Xtreme is also 3-Peak Mountain Snowflake rated, built with multi-directional grooves and sipes as well as biting block edges that provide added traction in wet and severe snow conditions. Even with the aggressive design, Dynapro AT2 Xtreme still provides quiet and comfortable on-road performance with its noise-reducing tie-bars and staged block edges, Hankook says.
“We are truly honored to receive the Good Design Award with our Dynapro products. This proves that our design extends to performance and quality as well as the safety of our passengers,” says Jimmy Kwon, vice president of Hankook Tire’s Brand Lab. “We will continue advancing our design capabilities through continuous R&D investments and joint projects to lead the future mobility.”
Good Design Award is one of the world’s most prestigious design awards presented by the Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press Ltd. Good Design Award is given to the most innovative and cutting-edge industrial, product, and graphic design produced around the world.
Hankook Tire has been executing various projects to lead the future mobility with its innovative design philosophy. These efforts have allowed Hankook to continuously win various product and concept tire awards such as the Red Dot Design Award, iF Design Award and the IDEA Award.
