Old World Industries, one of the largest privately held companies competing in the automotive aftermarket, has appointed Dorian Drake International Inc. as its export management company for select global markets, with special focus on the Middle East, Africa and the Caribbean.

Dorian Drake will act as Old World Industries’ sales and marketing arm in its territories, with particular emphasis on building brand recognition and distribution in each market. One of the brands to be represented is PEAK, which offers high-quality products in both the automotive and the heavy-duty markets that meet the needs of drivers everywhere. PEAK was also recently honored with the 2020 NPD Automotive Aftermarket Performance Award for being the No. 1 brand in the Chemicals/Additives/Fluids category to achieve the highest dollar market share growth for the 12 months ending August 20201.

“Dorian Drake has an experienced team of professionals and an excellent reputation in global distribution,” said Gabriel Huertas del Pino, Old World Industries’ international business development manager. “We believe this strategic partnership will launch our organization into greater growth and expansion. We’re very pleased to be working with Dorian Drake and we are looking forward to a very fruitful partnership.”

Commenting on the new arrangement, Dorian Drake’s Automotive Group Manager Knut Sauer said, “We are excited about expanding our product range and know there is a significant international market potential for high quality USA Made coolants and antifreeze products. The PEAK® brand fills a void in our current product offering, and we’re eager to present this to a number of our distributors worldwide.”