Cooper Tire announced recently that its Evolution M/T, a mud tire for North America, and its Discoverer ATT, an all-terrain tire for Asia, earned 2019 GOOD DESIGN awards from The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies for their design excellence. The winning Cooper tires were selected from more than 900 entries spanning nearly 50 countries.

The GOOD DESIGN award is one of the world’s most prestigious and longest-standing design award programs recognizing the most innovative and cutting-edge industrial, product and graphic designs produced around the world. The award is based on criteria including innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency and sensitivity to the environment.

“Earning GOOD DESIGN awards is testament to Cooper’s product design capabilities,” said Andrea Berryman, director – product management for North America. “Developed to give drivers the confidence to power through mud and tackle dirt roads, the Evolution M/T is an extremely durable, high performing mud tire worthy of this recognition.”