Lear Corp., a global automotive technology leader in seating and electrical and electronic systems, recently announced that Xevo, its automotive software company, has partnered with Hyundai Motor Co. to deliver Xevo Market capabilities into Hyundai vehicles in the U.S. and Europe.

Xevo Market is a merchant-to-driver interaction platform and a powerful new media channel for automotive and mobile commerce. The platform will allow customers with compatible Hyundai vehicles to engage and interact with their favorite merchant brands and services through an easy-to-use interface on the in-vehicle touchscreen and Hyundai’s mobile app. Offerings will include fuel, parking and dining, as well as the digital payment feature for a seamless, secure transaction experience with participating merchants.

In addition to its consumer benefits, the Xevo Market platform helps merchants increase the adoption of loyalty programs and gives them the ability to promote featured products through simple touchscreen notifications to inform drivers of relevant offers. Xevo Market also leverages real-time interaction data, such as location and time of day, to deliver a highly-personalized experience that makes the time spent in the car more productive and enjoyable. 

“Lear is delighted to partner with Hyundai to deliver a Xevo Market in-vehicle user experience for Hyundai owners,” said John Absmeier, Lear’s chief technology officer. “Our Xevo Market technology allows Hyundai to offer their customers a personally-tailored connected-car experience by interacting with their favorite brands safely and securely in their vehicle.”