Continental Tire debuted details on several upcoming new Continental Tire and General Tire products during this year’s GOLD dealer meeting held this week in Los Cabos, Mexico. Three products were discussed on the Continental side as well as three on the General side.
TrueContact Tour 54 – The TrueContact Tour 54 is an all-season tire with a planned August 2024 release in 60 sizes ranging from 15- to 20 in. The tire will replace its TrueContact Tour predecessor as well as the company’s PureContact LS luxury, all-season touring tire to help remove inventory and SKU complexities.