Lumileds, a leading lighting solutions company for the automotive industry, received an Automotive Communications Award during AAPEX 2018, in the category of Best Media Outreach to Female Audience.

Lumileds won the award for its informative segment on the award-winning network television program “Designing Spaces.” The segment promoted the Philips X-tremeVision upgrade headlights to a female-centered audience and was broadcast on the Lifetime Network in the spring of 2018. Lumileds chose to partner with Designing Spaces in order to more effectively communicate and deliver a valuable driving safety message to the female demographic, a market segment that is often overlooked in the automotive aftermarket.

The Philips segment features a mother who is concerned with her visibility while driving at night to pick up her son. Both mother and son are real consumers and not actors. The mother explains that she struggles to see clearly when driving at night as her eyesight has begun to deteriorate. A Philips brand representative explains the safety benefits of upgrading her vehicles headlights with Philips XtremeVision upgrades and installs the bulbs in her vehicle, so she can see the difference herself.

Commenting on the award, Ann-Marie Hines, Lumileds senior marketing manager, said, “We are incredibly excited to receive this prestigious Automotive Communications Award from the Women in Auto Care. We created this segment with ‘Designing Spaces’ to help educate consumers, specifically women, about the importance of upgrading their vehicle headlights.”