Yokohama Tire has a new free tool for dealers –­ Rallio ­– which is designed to help them easily publish and personalize Yokohama-created social media content on all their communication channels.

“The Rallio app, which is available now, is a simple dashboard that allows distributors and dealers to receive approved content from Yokohama, along with other content pieces from the Automotive Social Portal inside Rallio, and syndicate it automatically to their brands/locations or manually approve them before they are posted,” said Alan Holtschneider, Yokohama’s director of marketing. “This eliminates the need for dealers to spend hours creating their own social media content. All they have to do is log in to their dashboard, select the content they’d like to go out on their pages and either immediately post it or schedule the content out for a future date and time.”

In addition to allowing dealers to manage their entire social media presence, the Rallio dashboard also offers a reputation management system that gives dealers the ability to monitor and respond to all of their online reviews from one simple spot. The efficiency of creating and scheduling content and responding to engaged customer is magnified when dealers have more than one location. All dealers have to do is go to rallio.com/yokohama and submit their registration.