Hot Shot’s Secret now has a new website that expands the company’s focus on new markets identified as semi, motorcycle, RV, automotive and construction.

The new website features additional market landing pages –­ powersports, marine, lawn and garden and racing – and multiple new product pages, including Adrenaline Race Oil, Antifreeze, Blue Diamond Oil, Diesel Winter Anti-Gel, as well as special features in the form of added widgets.

In addition, all the product pages now have an in-depth description of the company’s products that detail how to use each product, why it works and the science behind the product and a section that shows current product specials.

Unique to the industry, Hot Shot’s Secret also publishes its own quarterly publication, LSI Innovation Plus, which is featured on the website under Media. The current issue features Hot Shot’s Secret’s partnership with NHRDA and dealer and driver spotlights, and is available in a reader format powered by Issuu on the website. Other media features include a News and Documents section, Brand Guidelines and a Videos page with 20 how-to and promotional product videos.

For prospective customers looking for product, the website has a store dealer locator that will guide visitors to the retail store within 50 or 100 miles of their location.

Kyle Fischer, Lubrication Specialties Inc. director of marketing, said, “While not a complete overhaul this was a major redesign of the website to address the expansion of our product lines and new markets this year. What you will find is a very user-friendly site that flows naturally based on the user’s particular needs, whether it’s a dealer, customer or someone trying to diagnose a problem. This is the beginning of a concerted effort to enrich our site for both customers and stakeholders to build interaction, educate and optimize our visual resources for a positive and rewarding web experience.”