Increasingly focused on the international market, Fras-le recently exhibited its products portfolio for the heavy-duty automotive applications at HDAW 2018, which took place Jan. 22-25 in Las Vegas.
During the tradeshow, Fras-le introduced a new partnership with Haldex, through a co-branding program to sell commercial air brake pads targeting the North American aftermarket. Through this agreement, Haldex will sell products under the “Midland” brand, undertaking primary sales, marketing and distribution activities. In addition to manufacturing the products at its plant in Prattville, Alabama, Fras-le will provide support through all of its automotive engineering expertise, in addition to supporting Haldex’s sales efforts.
“Via this partnership, we are actively maintaining our policy of growing in the foreign market through joining forces with internationally recognized companies,” said Anderson Pontalti, general director of Fras-le Brazil, North America and Asia. He also announced that the product portfolio will be offered to the market through three lines: HD Pro, CV Advanced and Select XT, which are specifically designed to meet the most demanding needs of the commercial vehicle market.
Fras-le said trade fairs geared to the automotive sector, such as HDAW, which last year hosted more than 300 exhibitors from eight countries and around 2,300 professionals with purchasing power, have enabled the company to consolidate strategies to reach the world’s main consumption markets.
