Americana Pro unveiled Hot Wheels Americana Series Car Care Products during Industry Week. The new consumer automotive appearance line features professional-grade, made in U.S. car cleaning and finishing products that promise to “Clean. Enhance. Protect.” The initial launch focused on exterior detailing formulas.
“If you’re like me, your love affair with cars began as a kid with Hot Wheels. I think car care is a natural next step,” said Daniel Pikarsky, Americana Pro Detailing Products founder and executive director. “We’ve developed proven formulas that have received approval from the most demanding auto enthusiasts, while being easy to use. In field tests, Hot Wheels Car Care Products have received rave reviews from both car enthusiasts and professional racing teams worldwide. We’re confident the Hot Wheel Car Care brand will ramp up initial sales and the formulas will forge strong repeat purchases.”
This is the first time Americana Pro has released these professional-grade automotive appearance products to the general consumer.
Americana Pro presented its initial line of Hot Wheels brand exterior detailing products at AAPEX and SEMA, including Wash & Wax, Epic Shine, All Wheel Cleaner, Pro Tire Cleaner and Pro Tire Finish.
