The AAM Group has chosen Illumaware’s Evokat service to create supplemental product data for its ACES and PIES catalog data. Specifically, Evokat will help AAM fill holes in the data it receives from its data partners and enhance the loading of new parts into PACE, the company’s B2B cataloging and ordering system.

“AAM supplements the information we receive with several additional data points, and Evokat will help us with this process,” said AAM Data Manager Ryan Hurst. “We are excited about this new partnership with Illumaware, which we believe will help us provide the best and most current data possible to our members and their retail customers.”

“Many suppliers on the performance side of the industry have historically seen catalog management as cumbersome, but Evokat makes it both liberating and profitable,” said Ralph Bowen, vice president of sales and marketing at Illumaware. “Liberating because Evokat lessens dependence on third-party data providers, and profitable because it speeds data to market and, consequently, increases sales of our partners’ products.”