Go Rhino, a provider of automotive aftermarket accessories, has announced the expansion of its North American operations with a new distribution facility in Laredo, Texas. The center will provide customers a strategically located hub for expanded logistics operations that will optimize product fulfillment and address their changing needs.

The new 50,000-square-foot value-added warehousing and distribution center opened in February 2017. It supports the strategic focus of IDDEA, the company that distributes auto parts and truck accessories under the Go Rhino and Big Country brands, developing distribution capabilities that assist partners in meeting the needs of their “end user” customers, including faster delivery times, inventory visibility, product availability and streamlined order management.

The new center will utilize the latest technology and processes in supporting efficient order fulfillment. “We are pleased to be expanding our operations to meet the growing customer demand,” said Manuel Alvarez, president of IDDEA.

“We look forward to helping our customer’s sell more products with easy access to inventory, reduced delivery times and higher fill rates,” said Peter Taylor, general manager. “We recognize the need to invest in what is important to our customers as they adjust to the changing expectations of today’s consumers.”