Nexen Tire, a leading global tire manufacturer, announced the launch of its redesigned global website today, designed with digital in mind foremost.

Through the redesigned website, visitors can access a variety of information about Nexen Tire, such as its products, services, information on tires in general, news and campaigns and corporate information in a more digital-friendly way. Visitors across the globe also can enjoy Nexen Tire content that has been uploaded on Facebook, YouTube or various blogs, and share content from the website to other social media platforms.

“The renewed website, serving as Nexen Tire’s key digital marketing channel, delivers a wealth of content on the company’s milestones in a more engaging way to connect with global customers,” the company stated.

In addition, the website allows customers to easily compare features between products through the new “Key Performance Indicator function” tab.

The website – designed with responsive user interface – is optimized for various digital platforms such as PCs, mobile devices and tablets. Web accessibility also has been enhanced by search engine optimization, making it easier to navigate information.

“In a bid to get closer to customers through digital channels, we will continue to interact with them via social media channels and mailing services, as well as the corporate website” said Nexen.

More details on Nexen Tire’s renewed website, available in both English and Korean, can be accessed here: nexentire.com.