Customers of VP Racing Fuels can enjoy a new user experience when visiting the company’s newly redesigned website at VPRacingFuels.com, according to Chris Wall, chief marketing officer for VP Racing Fuels.

“Between our 70-plus blends of race fuel and the new product lines we’ve launched in the past several years, customers sometimes had difficulty finding the product information they were looking for,” said Wall. “Our new platform is clearly segmented between product lines and applications so it will be easy for customers to zero in on the most appropriate VP product to meet their needs, whether it’s race fuel for their dirt bike, a small engine fuel for their chain saw or a fuel system cleaner for their street car.“

“While the site allows virtually all of VP’s products to be purchased online, a Dealer Locator feature will help customers find the nearest retail location for each of VP’s product categories as well as VP-branded gas stations,” added Wall. “The relevant documentation frequently required by racers and engine builders such as fuel specs and SDS forms will be easy to find as well.

“As in the past, we’ll post breaking news on the site regarding new products, race results and industry news,” said Wall. “The site also features numerous videos containing product information, tutorials, company background and action sequences, with many in both English and Spanish. We encourage our customers to visit our new website, check out the new features and let us know what they think. The new design is a quantum leap forward, but we’ll always be open to improvements.”