The MEYLE website has a new look. The website has been redesigned to feature improved navigation that helps streamline the day-to-day routine for wholesale and repair businesses.
According to MEYLE, technical expertise, product quality and customer service are the hallmarks of the MEYLE brand and the core values validated by the new brand slogan “Driver’s best friend,” which made its debut at the 2016 Automechanika Frankfurt. Dotting the i on the company’s rebranding campaign, the MEYLE website now appears in a completely new and modern look. Available at meyle.com, the updated MEYLE website is more user-friendly than ever, the company says.
The new website design dynamically adjusts to any end-user device, whether it’s a desktop, tablet or smartphone. Featuring improved and intuitive site navigation options, the new MEYLE website is geared to become a “Driver’s best friend” allowing workshop staff, wholesale agents and car enthusiasts to find the information they need more easily and quickly. The passenger car, truck and van product pages as well as the download center have been given a clearer structure with information sorted by product groups. Users can find a wide range of information on the brand’s product groups, free downloads (including installation information) and also product highlights. As part of the website redesign, the online catalog’s landing page also has been improved: newly integrated thumbnail images give a first impression of the product, and a free-text field facilitates the search by vehicle make, model or brand. In addition, all website content will soon be available in nine languages: German, English, French, Italian, Polish, Portuguese, Russian, Spanish and Chinese.
The homepage reflects the new MEYLE brand architecture featuring three product lines: MEYLE ORIGINAL, MEYLE HD and MEYLE PD. The MEYLE HD line is unique on the automotive aftermarket and features more than 750 technically enhanced products engineered and manufactured in-house to offer improved durability. Offering extended service life, these parts come with a unique four-year guarantee. The MELYE ORIGINAL product line currently includes around 20,000 high-grade MEYLE parts and caters for virtually all popular makes and models. The MEYLE PD product line features 1,800 quality-enhanced brake discs and pads offering excellent braking performance and state-of-the-art product finish.
