Trico Products Corp., a global leader in wiper blade technology, will kick off its 100th year anniversary celebration at the upcoming AAPEX event in Las Vegas. Founded in 1917, the company will commemorate a century of wiper blade evolution and innovation throughout 2017.

The company says it serves as a pioneer in the industry, as cars weren’t built with wiper blades prior to the company’s development of the Rain Rubber — the company’s first mass production, manually-controlled wiper blade. A decade later, TRICO introduced the two-blade wiper system, Visionall. More than 1,000 patents later, TRICO says it is the visionary behind many innovations that have enhanced driving visibility, including windshield washer systems, rear wiper blades and beam blade technology, according to the company.

“While our 100th year anniversary officially begins next year, AAPEX serves as the perfect opportunity to kick-start the milestone celebration,” said Dawn Gonzalez, brand manager at Trico Products Corp. “This is one of the largest automotive aftermarket events in the world, and gathers an enormous group of professionals who have a deep appreciation for innovations within the industry.”

TRICO has not only led the way in wiper blade evolution, but has also spent the past century expanding globally, opening divisions in Europe, Australia, Argentina, Brazil, Mexico and China, according to the company. Today, TRICO says it produces one of the most comprehensive offerings of wiper blade solutions across the consumer, trade and OEM channels. AAPEX attendees are encouraged to stop by booth No. 3038 to join the celebration and learn more about TRICO’s diverse lines of wiper blade products.

For more information on TRICO wiper product lines, call 1-800-388-7426, or visit tricoproducts.com.