The Bellwether Group has announced the addition of Xcite Media to its family of companies. Xcite Media joins The Bellwether Group and it’s core business MINT MPS, assisting in a digital, viral, media and strategic role. According to The Bellwether Group, the ultimate goal is optimizing its clients’ online performance. Xcite’s primary goals are to assist in measuring the success of current programs, including various Web-based strategies and forecasting the most efficient media purchases leading to maximum success.
Founded in 1986, The Bellwether Group now includes a full digital capacity with the Xcite Media Group on board. The company also has added The Marketing Science Group, a premier marketing, planning and strategy development division, with a full-service marketing research arm.
In addition, MINT MPS will continue to provide core business responsibility for the development and execution of marketing communications programs including: branding, key product positioning, message development, creative, and media planning.
The Bellwether Group leadership consists of:
Chairman: Mike Sucharda
MINT MPS: President Mike John Sucharda
Xcite Media Group: Mike Papi, Managing Partner
Marketing Science Group Managing: Bill Wagner, Managing Partner
Work and client experience includes:
Walker, Monroe, Standard Motor Products, Harley Davidson, CNH Global, Georgia Pacific, Johnson Controls, Wells, SC Johnson, Moog, Wagner, Sealed Power, Federal-Mogul, Dana, Clevite, Hasbro, Western Publishing/Golden Books, Badger Meter, Yamato Corporation, Dorner, NAPA Brake and Chassis, Raybestos, Coca-Cola, CREE Lighting, Kohl’s Corporate and Department Stores, Johnson & Johnson, Bausch and Lomb, Skinmedica, Norvartis, Medtronic, Baxter and Abbott Labs.
To learn more, contact The Bellwether Group at: [email protected], [email protected] or [email protected].
