Standard Motor Products Inc. (SMP) has introduced a new BWD brand website. The redesigned site, BWDbrand.com, was built with responsive architecture and a parallax-scrolling design.
The company says the all-new interface gives visitors an engaging user experience on desktops, smartphones and tablets while delivering meaningful brand content. In addition to the new website launch, BWD’s award-winning eCatalog also was redesigned from the ground-up.
Commenting on the new launch, Phil Hutchens, vice president of engine management marketing, SMP, said, “With our new BWD website, we’ve built a website that informs and educates our customers with meaningful, rich content and added features and benefits such as our improved eCatalog.”
Features of the redesigned website include:
- Convenient eCat Widget search portal on homepage
- Multilingual availability for English-, Spanish- and French-speaking users
- Redesigned eCatalog with easy-to-use interface, fast search returns and expanded rich content
- TPMS microsite with updated TPMS material including product story, OE-matching and QWIK-SENSOR programs and a TPMS-specific eCatalog
- Robust technician training section with PTS On-Demand calendar, seminar syllabus, video training and more
- Comprehensive digital resource library housing more than 100 product information documents
