The AAM Group, one of the largest marketing programs for retailers in the specialty automotive aftermarket, was approached by Lee Adelman, vice president of eCommerce at CURT Manufacturing and ARIES Automotive, with the vision of building a custom Jeep to benefit the Navy SEAL Foundation. The AAM Group led the project as the developer and builder. Once the project was underway, more than 20 other manufacturers and distributors joined the cause. ARIES donated front and rear modular bumpers, tubular doors and tow hooks, while CURT donated a hitch, ball mount, hitch lock, trailer ball, cargo carrier and bike rack to NSF1 Project Jeep.
The Jeep will be traveling to several events and making a grand appearance in front of the central hall at the 2015 SEMA Show in Las Vegas. Following the NSF1 Project Jeep national tour of appearances, the Jeep will be presented to the Navy SEAL Foundation for its continued use at air shows, recruiting drives, veterans’ events and other promotional engagements.
To see a video on the NSF1 Project Jeep, click here.
ARIES is a marketer and innovator of truck, Jeep, SUV and CUV accessories and CURT is a manufacturer and marketer of premium towing products.
