OptiCat has announced the availability of “Parts Page Linkage” as part of its online parts research catalog, opticatonline.com, which will assist in driving Web traffic to suppliers’ products online.

When doing parts research in the OptiCat Online Research Catalog, users can click on the link provided by the supplier next to the specific part and go directly to the supplier’s own website for that part. OptiCat says this “Supplier Parts Page Linkage” provides additional convenience to OptiCat’s already easy-to-use catalog.

OptiCat’s Online Parts Research Catalog is one of the fastest ways to market for supplier data and updates, according to the company. It operates in near real-time, providing continuous updates of supplier data as received from suppliers in the OptiCat Data Repository. Catalog users can access the freshest available data. Suppliers can communicate important product changes to market faster, bypassing many of the third party systems that slow down information flow, OptiCat says.

“Our new Parts Page Linkage within the Online Parts Research Catalog provides added convenience to catalog users and brings very important and critical selling information to the user at no additional expense to the supplier,” said Bryan Thueson, OptiCat chief operating officer. “This helps to speed information to market effectively and efficiently, leading to more accurate parts sales.”