LINE-X Protective Coatings announced the opening of their first master franchise in Australia. Based in Welshpool, the store includes a spray-booth for LINE-X applications, as well as automotive and camping accessories to appeal to outdoor enthusiasts. As a master franchise, the company plans to launch five pilot stores across each state as LINE-X further develops the Australian model.
“We are thrilled to be announcing our first Australian master franchise,” said Kevin Heronimus, CEO of LINE-X Protective Coatings. “We are more than confident that our brand will resonate with the Australian population and can’t wait to see the brand grow throughout the country.”
“LINE-X is 300 percent tougher than the industry standard and is a well-established and proven brand in over 46 countries worldwide,” said John Lewis, financial controller of LINE-X Australia. “From spraying the Pentagon to my old trailer, you can’t argue with the strength of LINE-X. We’re excited to be launching our first store, here in Welshpool, and look forward to expanding the LINE-X business throughout Australia.”
Aside from the LINE-X Protective Coatings products the store will offer, there will be opportunities for future franchisees to capture the imagination of the Aussie 4WD enthusiast through its range of Truck Gear by LINE-X accessories, according to the company. In addition, the company has secured a number of strategic partnerships with other local accessory brands.
With a new master franchise in Australia, LINE-X’s network continues to grow, with locations in more than 60 countries.
