WARMINSTER, Pa. – CRC Industries has announced a new multi-year campaign partnership with automotive celebrity Jessi Combs to deliver the company’s message of "Powerful Chemistry."
 
A custom fabricator, TV show host, racing driver in multiple forms of motorsports and land speed record holder, Combs is a widely known automotive personality and role model for women in the industry. To launch the campaign, Combs will appear at CRC’s booth No. 13172 at the SEMA show in Las Vegas. She will be signing autographs at the booth from 3:30 to 5 p.m. on Wednesday, Nov. 5.
 
Combs, who says she has used CRC Brakleen Brake Parts Cleaner for years, stated, "I trust the CRC brand and continue to use CRC automotive products because they deliver what they promise. I need to be able to depend on the products I use to stand up to the demands I put on my vehicles."
 
"Engaging Combs as our spokesperson will bring excitement and energy to the perception of the CRC brand in the minds of our target audience," said Dori Ahart, marketing manager, CRC Automotive Division. "Jessi Combs is the real deal – a highly skilled woman who has achieved significant success and respect in a male-dominated industry. Her reputation and passion for everything automotive will help strengthen the core message behind CRC products – powerful chemistry and advanced technologies that help keep vehicle performance in top form."
 
CRC plans to use Combs’ celebrity status to enhance the image of the brand in a number of ways. Combs will make appearances at SEMA and other venues on behalf of the company, and she will be featured in a new multi-media ad campaign in 2015.
 
According to Ahart, Combs also will endorse CRC’s fuel system additive, CRC 1-TANK POWER RENEW. "CRC 1-TANK POWER RENEW is poised for growth, and Combs will help us take this product to the next level," said Ahart. "Combs epitomizes the phrase ‘do-it-yourself’ (DIY), and CRC 1-TANK POWER RENEW is the ultimate product for DIYers! Simply adding the concentrated detergent formula to your fuel delivers proven results with the very first use and restores a vehicle’s power and driving performance while also reducing harmful emissions and increasing miles per gallon."
 
Combs agrees that the product is well-suited to her busy lifestyle. "With CRC 1-TANK POWER RENEW, you just pour it in, fill up the tank and go, and it does what it is designed to do – it rids your vehicle’s fuel system of all the harmful carbon buildup," said Combs. "Not to mention it’s convenient and easy to use – just add to your fuel every 4,000 miles – that fits in perfectly with my hectic schedule."
 
CRC 1-TANK Power Renew is available for both gasoline and diesel powered engines, and is sold at participating NAPA Auto Parts Stores nationwide, Advance Auto Parts, AutoZone, Pep Boys and other quality automotive wholesale distributors and retailers.
 
For more information on CRC 1-TANK Power Renew and a $5 rebate coupon visit: http://crc1tank.com.