MIDLAND, Mich. – The University of the Aftermarket will present its annual “Aftermarket 101” program June 10-11, 2014, at Federal-Mogul headquarters in Southfield, Mich. The program is specifically created for new employees in the automotive or heavy-duty aftermarket and will provide a better understanding of the industry, its structure and trends.
 
This annual program is offered in partnership with the Automotive Aftermarket Industry Association. Typical attendees have less than one year in the industry and represent a diverse range of job functions and companies. During the day-and-a-half program, participants will be exposed to key information about the aftermarket, its history, scope, market channels, customers and trends.
 
Specific subjects will include:
 
• Industry Basics, Channels and Terminology            
• History of the Aftermarket    
• Current State of the Aftermarket      
• The Global Aftermarket                    
• Distribution: Structure and Trends                
• Service Dealer Challenges and Opportunities          
• Macro Trends: The Big Picture                                
• Field Trip to Visit a Traditional WD and Store
• Networking Opportunities
 
Registration is $650 for both days and includes lunch and all materials. To register, visit www.universityoftheaftermarket.com, click “Course Calendar” and then choose the June 10-11 “Aftermarket 101” program, or call 800-551-2881. Special rates apply for companies sending more than three employees. Additionally, for those requiring travel to the event, special hotel rates have been negotiated near Federal Mogul. Contact the University of the Aftermarket for more details.
 
Participants will receive 1.2 credits toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations.