PERRYSBURG, Ohio – Luber-finer announced it will be exhibiting at the 2014 Heavy Duty Aftermarket Week (HDAW ’14) taking place Jan. 27-30 in Las Vegas. The company will feature current products and its newest line of filters in booth No. 727. 
“We are excited to listen to our key distribution partners and learn more about how we can help increase their revenue and operating margins," said Alex Arango, heavy-duty brand manager. "This will also be a good opportunity to discuss our 2014 innovations and collaborate on new ideas for the future.
“Luber-finer has been known for its OE-quality-or-better performance and continues to deliver reliable customer service,” Arango said. “Our product line at this year’s show will represent the Luber-finer commitment to quality and innovation.”
Luber-finer will feature its award-winning Time Release Technology (TRT) Oil Filter line, which has been specifically engineered to help reduce escalating fleet-maintenance costs by extending oil-change intervals and increasing the protection against oil degradation in modern diesel engines. Luber-finer also will feature its ExtremeClean HD Premium Cabin Air Filters with Arm & Hammer baking soda odor absorption and carbon activation technology that provides cleaner cabin air while eliminating odors and allergens such as bacteria, pollen, smog and dust. In addition, Luber-finer will be announcing the details for the release of its improved line of Premium Air Filters and a new line of high-efficiency fuel filters.
