STEZZANO, Italy – Brembo has reached the milestone of a half a million fans subscribed to its Facebook page.
 
According to the company, this achievement is the fruit of an ongoing digital communications campaign and of a relationship with social network users that began in 2011 with the launch of its first fan page.
 
The Brembo Group not only managed to gather a significant fan base, but has also succeeded in getting them actively involved. Brembo says it also owes its current placement to a precise strategy that caters to Facebook users all over the world, inviting them to the official page in their language. Brembo is one of the few groups in the industry that posts its page in as many as nine languages (English, Spanish, Italian, German, Portuguese, French, Russian, Chinese and Japanese), encouraging the highest level of involvement.
 
Brembo’s social "ecosystem" includes an active presence on many of the leading digital platforms, including Twitter, Google+, Pinterest, Linkedin, Instagram, as well as on video streaming channels like YouTube and YouKu, the Chinese online streaming website. Through these two platforms, Brembo offers its fans more than 150 video clips that over the course of 2013 have totaled more than 150,000 minutes of logged viewership.