SOUTHFIELD, Mich. – The owners of automotive parts stores can help drive sales of premium replacement headlamps and other lighting products with an array of new in-store merchandising materials from Federal-Mogul’s Wagner Lighting brand. Dubbed by the company to be “The Automotive Lighting Experts,” the Wagner Lighting brand offers a complete line of high-quality replacement lighting components, including headlamps, fog/driving lamps and replacement exterior and interior bulbs for virtually any popular passenger vehicle, Federal-Mogul says.
The new Wagner Lighting merchandising materials include a counter mat (No. WL133088) featuring an illustrated guide to the brand’s most popular products within each of 17 vehicle lamp categories; an attractive window cling (No. WL133092) reminding consumers to “See Better and Drive Safer with Premium Lighting;” and a four-page brochure (No. WL131089), covering the entire Wagner line of headlamps and miniature lamps. The materials also include a package of three informative, 4-foot display header signs or aisle violators (No. WL133125) designed to help make it easier for consumers to find the right replacement lighting product.
Wagner NightDefense, TruView Plus and BriteLite premium replacement headlamps and the brand’s recently introduced countertop display and premium headlamp assortment (WAGLITE15) are featured in these materials. Wagner premium headlamps help improve consumers’ driving visibility in a full range of conditions, according to Federal-Mogul.
“These new materials are designed not only to attract customers to the lighting aisle, but to make the buying experience easier by guiding them to the right products for their vehicles and educating them on the significant benefits of upgrading to the latest premium lighting technologies,” said Wagner Lighting Brand Manager Tracy Neil.
To order any of the new Wagner Lighting merchandising materials or the countertop display, contact your Wagner Lighting products supplier or Federal-Mogul sales representative. To identify the right Wagner Lighting product for virtually any application, use the free www.FMe-cat.com electronic catalog.
