PLANO, Texas – For the first time in its history, EcoPower is set to sponsor the invitation-only Fortune Brainstorm Green, which takes place April 29-May 1 in Laguna Niguel, Calif. EcoPower will join UPS, AT&T, General Motors and other major sponsors of this leading national conference on business and sustainability.
EcoPower is a brand of engine oil made from recycled and re-refined engine oil. EcoPower protects engines as well as it protects the environment, according to the company. EcoPower meets or exceeds all industry standards for quality as determined by the American Petroleum Institute, and is approved by all major engine OEMs.
“The Fortune Brainstorm Green conference brings together some of the most influential leaders in business sustainability,” said Curt Knapp, executive vice president of marketing and oil re-refining for Safety-Kleen, maker of EcoPower. “We look forward to exchanging ideas with this remarkable group about how to make used engine oil a more sustainable environmental solution.”
Every year in the United States, more than 1.4 billion gallons of engine oil are generated. Unfortunately, a majority of that oil is burned for one-time energy use. Safety-Kleen, EcoPower’s parent company, collects more than 200 million gallons of used oil a year and then re-refines it to create high-quality lubricants, including EcoPower. The environmental impact is substantial, according to Safety-Kleen. The process to create EcoPower requires up to 85 percent less energy than engine oil made from virgin crude. And, for every 100 million gallons of greener re-refined engine oil used, more than 650 million metric tons of greenhouse gas emissions are eliminated – equal to the carbon sequestered by growing more than 19 million trees for 10 years in an urban environment.
EcoPower is slated to sponsor the conference again in 2014. “The Fortune Brainstorm Green is a unique event, and we’re proud to be a part of it,” Knapp said.
