Prestolite Performance Launches A Search For The New 'Mr. Gasket' - aftermarketNews

Prestolite Performance Launches A Search For The New ‘Mr. Gasket’

Winner of contest to become brand's official spokesperson for one year.

CLEVELAND, Ohio – For anyone who has turned a wrench, Prestolite Performance is offering the chance to take a turn at stardom.

Prestolite Performance has announced the launch of the “Search for Mr. Gasket,” the company’s first-ever contest that will give one lucky fan a one-year contract to become Mr. Gasket’s official spokesperson.

“If you spend your weekends working under the hood, we’re looking for you,” said Rob Koller, brand manager for Mr. Gasket. “We’ve found that great ideas often come from weekend racers and everyday performance enthusiasts. We’re looking for that kind of person to become the face of the Mr. Gasket brand. For us, the glitz of Hollywood is no match for the grit that comes from working on an engine.”

And this isn’t simply a ceremonial title. The new Mr. Gasket will receive a one-year contract to star in television and print ads, and appear at select Prestolite Performance promotional visits, plus $2,500.

A recognized leader in performance auto parts, Mr. Gasket provides a variety of quality racing products including engine components, Ultra-Seal gaskets, fasteners, fuel accessories, suspension and drive train components, chrome-plated accessories and accessories for cooling systems and more. Now, this legendary name is gearing up for a bold new era, starting with the face of the brand.

Through Dec. 31, participants can enter the contest by going to TheSearchforMrGasket.com, uploading a photo that shows their obsession with performance cars and briefly explaining why they should be chosen as Mr. Gasket. Prestolite Performance will select 10 finalists, and the public will be able to vote on a winner from Jan. 1 through Jan. 31, 2013, either on TheSearchForMrGasket.com or The Search for Mr. Gasket Facebook tab. Site visitors can vote for as many finalists as they like, one time per day.

Based on the results of the popular vote, Prestolite Performance will declare a winner on Jan. 31. The new Mr. Gasket will be announced publicly on or around Feb. 6.

You May Also Like

PHINIA Reports Q1 2024 Results

U.S. GAAP net sales were $863 million, an increase of 3.4% compared with Q1 2023, according to PHINIA.

PHINIA Inc. reported results for the first quarter ended March 31, 2024.

First Quarter Highlights:

U.S. GAAP net sales of $863 million, an increase of 3.4% compared with Q1 2023.

Excluding $17 million of contract manufacturing sales, sales were up slightly compared to Q1 2023. Favorable pricing and currency were partially offset by lower commercial vehicle sales in Europe.

Bendix Making Changes at Indiana Manufacturing Operation

Bendix said it is transforming its distribution center into a state-of-the-art facility and consolidating dampers manufacturing into a single, larger space.

Doleco Announces Facility Expansion in Charlotte

The 33,000-square-foot facility is strategically positioned near major transportation hubs, providing optimal access to raw materials and speeding shipment of finished goods to all U.S. markets.

Standard Motor Products Introduces 268 New Numbers

The release provides new coverage in 75 product categories and 80 part numbers for 2023 and 2024 model-year vehicles, SMP said.

MAHLE Releases 2023 Sustainability Report

MAHLE noted it made significant progress in reducing its CO2 emissions, and increasing the use of renewable electricity.

MAHLE Releases 2023 Sustainability Report

Other Posts

Transtar Industries Continues Rapid Product Line Expansion 

The company is now offering OE recycled engines, in addition to its expansive line of OE recycled transmissions and transfer cases.

ZF Cleans Up Metro Park for Earth Day

ZF said the effort was in line with its dedication to sustainability, zero-waste and circularity.

ZF Cleans up Metro Park
PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

Motorcar Parts of America’s Selwyn Joffe on Core Values

Sustainability is embedded in every facet of the company’s operations, Joffe affirmed.

Motorcar Parts of America's Selwyn Joffe on Core Values