GERMANTOWN, Tenn. – Program managers representing more than 40 warehouse members were on hand during the recent Parts Plus Sales & Marketing Meeting at the Madison Hotel in Memphis to help guide the group’s upcoming advertising, promotional and product efforts.
According to Mike Lambert, president of the Automotive Distribution Network, creating top-notch marketing programs for members is a point of pride for the organization.
“Parts Plus prides itself on developing marketing programs and sales promotions tailored to meet the needs of our WD members and their customers in the field,” Lambert said. “The Parts Plus program managers in attendance provided insightful feedback as we finalize our 2013 sponsorships, promotions, training programs and advertising elements.”
Over the two-day proceedings, Parts Plus outlined its increased social media focus; reviewed its primary sponsorship of six-time Top Fuel champion Clay Millican in the NHRA Full Throttle Series; discussed the latest IT initiatives from Network Information Services and how to best use this in the field; and reviewed the latest primary product lines sales promotions.
A significant amount of time was spent on open discussion between members on local marketing programs and where they can learn from each other. Members compared notes and discussed what works at the street level.
