University Of The Aftermarket Aftermarket 101 Class

University Of The Aftermarket To Offer ‘Aftermarket 101’ Oct. 6-7 In Detroit

“Although we just completed an Aftermarket 101 program in May, we needed to add a second class because of overwhelming demand,” said University of the Aftermarket Director Brian Cruickshank. “The most recent class sold out in record time, and we had an extensive waiting list. I am glad that many companies are including this program as part of its formal new-employee orientation process.”

New employees often find the motor vehicle aftermarket to be a complex, confusing industry. In an effort to help them better understand the basics of this dynamic market, the University of the Aftermarket will present a second “Aftermarket 101” program this year on Oct. 6-7 in Detroit.

Aftermarket 101 is open to new hires in the motor vehicle aftermarket who want a better understanding of the aftermarket, its structure and some big-picture trends. During the day-and-a-half program, participants will be exposed to key information about the aftermarket, its history, scope, market channels, customers and trends. Presenters represent every level of the auto care industry supply chain.

Specific subjects addressed during the session include:

Industry basics, channels and terminology
History of the aftermarket
Current state of the industry
The global aftermarket
Distribution: Structure and trends
The world of the service dealer
Field trip to visit a traditional WD

Participants will receive 1.2 credits toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations.

The program costs $700 and includes lunch and all materials. To register, simply visit universityoftheaftermarket.com, click “Course Calendar” and then choose the Oct. 6-7 “Aftermarket 101” program. Special rates are available to companies sending more than three employees. For more personal service and additional details, call 800-551-2881.

For those traveling to the program, special rates have been negotiated at the Hilton Garden Inn in Southfield, Michigan. Details will be sent to attendees after they have registered.