Sterling Consolidated Corp., a supplier of hydraulic and pneumatic seals to the automotive and industrial marketplace for almost 50 years, and creator of the blockchain based DiMO Token, is expanding its online distribution strategy.
“As we continue to improve our distribution business that began almost 50 years ago, our weakness was our online presence. I didn’t want to limit the company to a simple online shopping cart. Instead, we’ve built strategic relations with Amazon and Walmart,” said Darren DeRosa, CEO.
“Our customer-centric website is simple and efficient. However, since Amazon was the leader in online sales and marketing, we made a strategic hire in May of 2017 by adding to the team, seasoned Amazon seller, Brian Solomon, as vice president of online sales and development. Mr. Solomon grew Sterling Amazon sales by 26 times between 2015 to 2017 and continues to expand our online presence.”
Solomon noted that the company has since added Walmart and Groupon distribution channels. “Recently we were upgraded to Level 3 status with Groupon, which requires between $5,000 to $25,000 worth of sales during a 30-day cycle,” said Solomon. “These are the small milestones we aim to hit. While online selling is often portrayed as something that’s easy to do, it isn’t. It requires the same basic disciplines of business — good products, good service and delivering what you promised. We’re not just focused on the revenue; we’re doing this to build long-term relationships. That’s the way Sterling has done it for almost 50 years, so we know it works.”
Solomon says the next target is the development of the company’s eBay channel. “Our strategy is simple: We want to be on every major online distribution channel,” he said.
Sterling operates within the gasket and seals category, which is estimated to be valued at nearly $63 billion and is expected grow to $102 billion by the year 2026, according to market research firm FMI1.
