RealTruck.com has announced the promotion of Ryan McDonald from digital marketing specialist to digital marketing manager. This is a new position for RealTruck.com as the company expands its online advertising department. In conjunction with the inbound marketing team, RealTruck’s digital advertising team will work to increase the company’s share of the truck accessories market and increase conversion. McDonald’s new role covers strategy of online channels, developing talent within his team and growing revenue for RealTruck.

McDonald is enthusiastic about his new role. “I’m excited because I am passionate about online advertising,” he said. “I feel like this is one of the best opportunities in the entire region as far as online marketing goes. I look forward to guiding the development of the digital marketing team and using our talents to make RealTruck an even bigger and better company.”

RealTruck’s Business Development Director Shawn Herrick added, “We are extremely excited to move [Ryan] McDonald into a leadership position. He came to us with a wealth of knowledge and has been instrumental in grooming and growing our online ads, while keeping costs consistent. We are confident in his ability to expand our digital advertising presence.”

McDonald joined RealTruck.com in 2015 as a digital marketing specialist.