Permatex, an innovator in chemical technology for automotive maintenance and repair, received the Best Merchandising/Advertising Award for its recently launched Fast Orange Grease X Mechanic’s Laundry Detergent. The award was presented by the Import Vehicle Community as part of its 2016 Import Products and Marketing Awards program at AAPEX.
The award was accepted by Dan Clarke, senior product manager, at Permatex. “We are delighted to receive this prestigious award and grateful to see that our efforts to promote this new and exciting product have been recognized,” said Clarke. “When we launched our Fast Orange Grease X Mechanic’s Laundry Detergent, we wanted to focus on the plight of our primary customer, the professional mechanic. So we developed advertising assets that talk directly to a nagging issue that plagues mechanics and their households on a daily basis, namely greasy and smelly work clothes that simply don’t come clean with regular detergents. We placed these advertisements in variety of print, web and social media outlets.”
Fast Orange Grease X is an innovative, professional-grade laundry detergent that is specially formulated to clean grease, stains, tar, oil, automotive fluids and odors from work clothes. It features a built in pre-treater that removes up to 99 percent of automotive stains and odors. Grease X also incorporates a proprietary soil release/antistatic agent that repels future soils and keeps the washing machine clear of residual grease, which can end up on clothes in the next wash.
For more information, visit permatex.com.
