SOUTHFIELD, Mich. – ANCO Wipers, Federal-Mogul’s brand known as “The Clearest Choice in Wiper Blades,” has introduced a newly enhanced website – www.ANCOWipers.com – designed to help drive consumer engagement through streamlined access to product and purchasing information as well as a variety of interactive activities linked to the brand’s exclusive status as the official wiper blade of the National Hockey League. 
Consumers can use the new site to quickly determine which of the latest ANCO wiper designs best matches their driving needs, and then look up the corresponding part number for their vehicle. Product highlight pages – covering innovative ANCO Contour premium beam blades, Profile beam blades, Transform hybrid blades, AeroVantage premium bridge blades, 31 Series blades, Rear blades and Winter blades – also include short videos describing key features and benefits. Detailed installation instructions for each blade design are available to help ensure increased customer convenience and satisfaction, the company adds. Visitors also can click on links to the brand’s Facebook (www.facebook.com/ANCOWiperBlades) and YouTube (www.youtube.com/user/ANCOWipers) pages and Twitter feed (www.twitter.com/ANCOWiperBlades) to keep up on exciting promotions and the latest news related to the ANCO brand.
Fans of NHL competition are encouraged to visit the site on a regular basis to participate in an upcoming series of hockey-themed contests and special offers that will build on the 2013 season and allow fans to further support their favorite teams.
“Millions of consumers are being re-introduced to ANCO through our NHL sponsorship, innovative promotions and fast-growing network of dealers,” said ANCO Brand Manager Tracy Neil. “Our new website will play a central role in our continued growth as these consumers connect with us online to learn why the right blades matter and discover world-class ANCO technologies that can help keep them safe on the road.”
ANCOWipers.com highlights the brand’s technology leadership with a library of U.S. patents received by ANCO product engineers. According to Federal-Mogul, the most recent patent is the exclusive Articulated Contact technology – featured in Contour and Profile beam blades – that permits unrestricted blade flexing for more uniform pressure distribution and improved conformance to today’s curved windshields.
