Federal-Mogul Motorparts is launching a new social media campaign for the MOOG brand, featuring TV celebrity Mike Rowe. The new social media campaign aims to connect MOOG’s reputation for strength and durability with the concept of “going the extra mile.”
But what does going the extra mile really mean? The MOOG brand sets out to answer that question in the new marketing campaign with an exclusive video series featuring Rowe at the MOOG facilities in St. Louis and Boaz, Alabama.
In addition, a redesigned website for the MOOG brand can be found at moogparts.com.