Madico Inc., manufacturer of automotive and architectural window film, has acquired the window film distribution business of Midwest Marketing Inc.

Owned by Jim House and based in Peoria, Illinois, Midwest Marketing has been a longtime distributor of Madico’s automotive and architectural window films with territories that expand into six states throughout the Midwest.

“Midwest Marketing has been an outstanding partner and successful distributor of our products for almost 40 years,” said Jeffrey Plummer, Madico senior vice president of sales and marketing. “Jim House has long been a true pioneer of the window film industry and we wish him continued success in his ongoing businesses including his window film installation business and as a distributor of custom-made roller shade products.”

The acquisition of Midwest Marketing’s window film distribution business now allows Madico to provide 100-percent factory direct service to all customers in the United States. Dealers in the Midwest territory will purchase their products directly from either the Madico Northeast Service Center located in Windsor, Connecticut, or the Madico Mid-America Service Center in Dallas, depending on their location.

Window film dealers in the Midwest will continue to have access to Madico’s full product portfolio, the company added.