ADDISON, Ill. – KYB Americas Corp. has released the first issue of its new KYB Ride Control Expert Series e-learning newsletter. The newsletter was created to be a key support component of KYB’s Certified Ride Control Center Program and is intended to broaden the communication link between KYB and professional automotive service providers across the U.S. and Canada. 
 
In addition to offering tips and advice on successful ride control sales methods at the service counter, the newsletter offers service providers a forum for ride control technical topics, as well as an insight into KYB’s OEA manufacturing processes.
 
To receive the Ride Control Expert Series newsletter, service providers must be a member of KYB’s Certified Ride Control Center Program. The newsletter provides an exclusive channel for top-level service providers to receive ride control information, training, and news not available anywhere else, according to KYB.
 
“This e-learning initiative was born out of a desire of both KYB and service providers to provide relevant technical, marketing and sales training information,” said KYB’s Director of Marketing and Training Mac McGovern. “It’s vital for our marketing and training departments to have direct contact with the people throwing the box away to support their success."
 
For more information, visit www.kyb.com.