DENSO Products and Services Americas Inc., a division of automotive supplier DENSO Corp., has earned three 2016 Telly Awards for its online video for the launch of PowerEdge, DENSO’s series of high-amp alternators developed for medium- and heavy-duty commercial trucks.
Created for DENSO by the IMW Agency, an advertising and public relations firm based in Costa Mesa, California, the PowerEdge video earned Bronze Telly Awards for online commercial videos in three categories: automotive, copywriting and lighting.
The Annual Telly Awards honor television commercials and programs, video and film productions, online commercials, videos and films. Winners represent the best work of advertising agencies, production companies, television stations and corporate video departments around the globe.
“It’s an outstanding video about an outstanding product,” said Frank Jenkins, senior manager of DENSO’s Commercial and Heavy Duty Marketing Group. “This piece has had tremendous impact on PowerEdge sales, and we’re thrilled the media and advertising industry have recognized its exceptional quality.”
The 2:51-minute video showcases the PowerEdge with a narrative, guitar riff and camera angles intended to convey the product’s strength and reliability. Launched in 2015, PowerEdge alternators are uniquely designed to meet the higher electrical requirements and increased battery loads of the most powerful trucks on the road today. Weighing an average of 10 pounds less than competitors, PowerEdge also is the smallest and lightest alternator on the market. The product has an unmatched durability rating of more than 400,000 miles, the company says.
The 37th annual Telly Awards were announced in June. Judges considered more than 12,000 entries from all 50 states and five continents.
For more information on the DENSO PowerEdge alternator, click here.
