MCHENRY, Ill. – To better serve its growing U.S. customer base, Brake Parts Inc (BPI) has realigned its traditional branded sales organization. The change was announced by Robert Pitt, vice president, sales and global business development for BPI.

“Through the introduction of new, innovative brake products, we have experienced strong and substantial growth of our Raybestos product line over the past 18 months,” said Pitt. “The time has come to realign our sales team to better serve our traditional customers. The existing sales team has been channeled into two geographic divisions: East and West. As we continue to grow, these two sales divisions are well-positioned to increase the focus required in the field to adapt to the changing needs of our customers.”

Two BPI sales veterans will head up the U.S. branded sales team. John Aniunas now serves as director of sales for the Eastern division, while Rich Sanderson has been named director of sales for the Western division. Aniunas and Sanderson assumed their new roles on April 1.

“Rich and John will lead their respective teams with one primary goal in mind – to partner with our customers to grow their brake business,” added Pitt. “Now that we have made sure our traditional branded sales group is poised for success, we are planning the addition of other key sales positions in the coming months. With all the assets BPI has to offer, from exciting new product offerings and marketing initiatives to outstanding training and technical support, our newly aligned sales team is ready, willing and able to make that goal a reality for all of our customers.”