ST. PAUL, Minn. — 3M Automotive has announced the launch of its redesigned website. Accessible via www.3M.com/autosolutions and built around the business’ vision of "Driving the power of 3M innovation into every vehicle," the new website features upgrades based on customer feedback and usability testing.
Wanting to offer a website for engineers that is designed by engineers, and to showcase its solutions for automotive industry challenges, 3M says it made changes to both the form and function of its existing website in order to offer upgraded content, increased interactivity and ease of information access.
"At 3M, we pride ourselves on developing innovative parts, materials and solutions to meet virtually every automotive application and challenge," said Diane Kiekhoefer, marketing communications manager, 3M Automotive Division. "Therefore, we felt it was only natural that our website redesign should be focused around the latest needs and perspective of our customers."
Key features on the updated website include:
• Products and solutions identified by specific industry challenges such as fuel economy and weight reduction, cost reduction and styling and comfort;
• Upgraded product library and information center, featuring an updated product catalog; and
• Expanded library of videos and technical literature.
In addition, visitors to the website will be able to contact 3M Automotive directly with inquiries, take a new user tour, access related links, compare products and view regulatory documents such as environmental, health and safety information and 3M industry certifications.
