VERNON HILLS, Ill. ZF Services the strategic aftermarket business unit of ZF Friedrichshafen AG recently expanded its Product Management & Marketing Department to better serve its customer base and position the organization for future growth.
Immediately following the merger of ZF Sales & Service NA LLC and ZF Trading NA on Jan. 1, 2008, the newly formed ZF Services North America began the process of combining product lines and restructuring the organization, including the Product Management & Marketing Department.
During the process of combining product lines into automotive, heavy commercial vehicle and off-highway businesses, it became clear that many new opportunities existed via cross-selling and new business development, said the company.
“In order to successfully meet the demands of our customers, while pursuing new business, we needed to add capacity to our Product Management and Marketing Department,” said John Edwards, president.
Prior to the expansion, the department headcount topped nine colleagues. Today, the department has a headcount of 20 with responsibility for cataloging, marketing communications and product management for each of the organization’s product lines and brands: Sachs, Lemforder, ZF Parts and Stabilus.