Yokohama Tire Relaunches EXCEED Online Dealer Training Program

Yokohama Tire Relaunches EXCEED Online Dealer Training Program

The redesigned site features new content and now allows users to see consumer and commercial sections via one login.

Yokohama Tire’s redesigned EXCEED online dealer training program is now available. EXCEED, which originally launched in 2010, stands for “Excellence Through Certification & Education,” and is available to authorized Yokohama consumer and commercial dealers. The new site includes updated content and an improved user experience, including streamlined access to product modules.

“EXCEED has been a huge success and a powerful training component for our consumer and commercial dealers,” said Alan Holtschneider, Yokohama’s director of marketing. “The updated site has many new features that will help them even more.”

Using a series of interactive training modules, EXCEED teaches dealers everything they need to know about Yokohama’s consumer and commercial tires. The structure of the program also is designed for dealers to prioritize training that is most relevant to their market.

Features of the new EXCEED site include:

  • Easy-to-use navigation for quick access to information;
  • Advanced software to track employee training progress;
  • Consumer and commercial ‘Tireology’ sections and selling skills module;
  • Profile page detailing completed or in-progress sections;
  • Yokohama e-STORE reward points for completed training modules; and
  • SCORM compatibility for dealer download and use within their own training environments.

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