Yokohama Tire has announced several improvements to its longstanding consumer associate dealer program, ADVANTAGE. According to Lynn Sweeney, Yokohama’s director of sales operations, this is the most comprehensive overhaul of the program since it was established in 2003.
“We remain committed to the independent tire dealer, and now the best rewards program just got better,” said Sweeney. “With the new enhancements, there’s never been a better time to be a Yokohama Associate Dealer.”
Among the upgrades in the new ADVANTAGE program are: increased payouts, the return of Tier+ with a new lower minimum unit requirement and, as always, every tread counts.
For more on Yokohama’s ADVANTAGE program, contact a distributor or visit https://advantage.yokohamatire.com/Auth/Consumer.