Yokohama Tire Corp. Names Jeff Barna As Chief Operating Officer

Yokohama Tire Corp. Names Jeff Barna As Chief Operating Officer

Barna will have responsibility for sales, marketing and product planning. Barna also will be on Yokohama Tire Corp.'s executive committee.

Yokohama - LogoYokohama Tire Corp. (YTC) announced that Jeff Barna will join the company on Jan. 16 as chief operating officer. Barna will report to Shinichi Takimoto, YTC president, and will have responsibility for sales, marketing and product planning. Barna also will be on YTC’s executive committee.

According to Hideto Katsuragawa, CEO of Yokohama Corp. of North America and CEO of YTC, “Jeff is another strategic investment in the future of Yokohama Tire Corp. in the American market, like our modern manufacturing plant in Mississippi, new and upgraded distribution centers, new R&D technical center in North Carolina, stream of new products in the consumer, commercial and OTR space and commitment to expanded OE partnerships.”

Takimoto praised Barna’s extensive experience in the automotive aftermarket. “Jeff sold a range of products to many of the same high-quality companies that Yokohama sells to,” he said. “Jeff will work closely with our team to strengthen Yokohama and make us more valuable to our business partners. His experience starting at the street level of the auto parts business, to broader areas of responsibility, and right up to the board rooms of multinational companies is a perfect match for today’s competitive business climate and our lean team.”

Prior to Yokohama, Barna was successful in management, sales and logistics positions, most recently at Nilfisk-Advance Inc., an international company in the professional cleaning products and service industry. Prior to that, he was with Exide Technologies, a global battery manufacturer. Barna began his career at Tenneco Automotive selling Monroe shock absorbers to dealers and retail stores in the metropolitan New York market.

You May Also Like

Michelin Appoints Matthew Cabe President, CEO

Cabe succeeds Alexis Garcin, whose next position within Michelin will be announced at a later date.

Michelin Matthew Cabe

Michelin named Matthew Cabe president and CEO of Michelin North America, effective Oct. 1. He succeeds Alexis Garcin, whose next position within Michelin will be announced at a later date.

“Matthew has represented the voice of Michelin customers with dependable passion in our organization for more than 19 years along with a leadership approach that directly reflects the Group’s core values,” said Scott Clark, executive vice president automotive, motorsport, 2 Wheels – supervising the Americas regions. “His prior experience leading businesses in both North America and globally will facilitate the Group’s continued growth and success in this important region.”

Lucid Appoints Lisa Lambert to Board of Directors

Lambert currently serves as chief investment officer, private markets at the George Kaiser Family Foundation.

Lisa-M.-Lambert-Lucid-Board-of-Directors
DMA Industries Announces New VP of DC Operations

George Evanego has over two decades of leadership and operational expertise in warehouse and logistics management.

DMA VP DC Operations
Schaeffler Appoints New Head of Investor Relations

Schaeffler AG announced two important leadership changes within the management level directly below the Board of Managing Directors, effective June 1, 2024.

Schaeffler promotions
Joel Ayres Retires as Executive Director of AACF

Ayres’ retirement comes after 9 years in the role of Executive Director.

Other Posts

Nehez Joins Autologue Computer Systems

John Nehez brings almost four decades of automotive experience to the sales team.

Babcox Media Appoints Tom Pecka as Director, Strategic Partnerships

Pecka will oversee the development and execution of strategic media partnerships and sponsorships, as well as enhance media activations across the company’s diverse media channels.

Tom Pecka
Alliance Promotes Denton Lewis to Category Manager

Lewis will lead a team of product data analysts and represent the Alliance HQ office and the Auto Value & Bumper to Bumper shareholder members through business interactions with manufacturing partner organizations and their teams.

Alliance-Promotes-Denton-Lewis-to-Category-Manager
Hutchens Industries Appoints Regional Manager

John Homer will oversee the company’s Midwest territory.

John-Homer-Hutchens-Industries-Regional-Manager