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Women in Auto Care Announces 2016 Automotive Communications Awards At AAPEX

The recipients were honored during the 19th annual Women in Auto Care press conference and reception, which took place at The Venetian in Las Vegas.

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women_in_auto_caresmallWomen in Auto Care, formerly the Car Care Council Women’s Board, announced the winners of the 2016 Automotive Communications Awards (ACA) last week during AAPEX. The recipients were honored during the 19th annual Women in Auto Care press conference and reception, which took place at The Venetian.

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The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

Business-to-Consumer Awards

Television Commercial

AutoNetTV Media Inc.

Print/Electronic Ad

Snap-on Diagnostics/Traction Factory

Direct Mail Piece or Campaign/Newsletter

George Witt Service Inc.

Educational Article

Lumileds founded by Philips

Video News Release

AutoNetTV Media Inc.

Brochures, Booklets & Handouts

Snap-on Tools/Traction Factory

Special Promotions & Promotional Events

Snap-on Tools/Traction Factory

Car Care Clinics

EXTEND PERFORMANCE and Technician.Academy

Posters & Signage

Federal-Mogul Motorparts

Website

YourMechanic

Other

Robert Bosch, LLC Automotive Aftermarket NA

Social Media Efforts (tie)

Lauren Fix

The Car Coach/Car Smarts

Social Media Efforts (tie)

Robert Bosch, LLC

Blog

Federal-Mogul Motorparts

Facebook Customization (tie)

EXTEND PERFORMANCE and MotoRad

Facebook Customization (tie)

EXTEND PERFORMANCE and Technician.Academy

App for a Mobile Device

Federal-Mogul Motorparts

Use of YouTube Video

Lauren Fix

The Car Coach/Car Smarts

Media Outreach to Non-English Speaking Audience

Federal-Mogul Motorparts

Business-to-Business Awards

Ad Campaign to Distribution/Retail Audience

Federal-Mogul Motorparts

Ad Campaign to Technician/Repair Audience

WIX Filters

Ad – Best Use of Graphic

WIX Filters

Ad – Best Use of Copy

Brake Parts Inc

Corporate Image Campaign

B’laster Corp.

Co-op/Partnering Campaign

AutoNetTV Media Inc.

Training Materials

MACS Worldwide

Magazine Article – Technical

Tenneco & Motor Age

Magazine Article – General Market/Special Interest

Hunter Engineering Company

Newsletter to Customer/External Audience

EXTEND PERFORMANCE

Logo Design/Usage

The Marx Group

Website (tie)

EXTEND PERFORMANCE and MotoRad

Website (tie)

EXTEND PERFORMANCE and Technician.Academy

Merchandising

Hunter Engineering Company

Special Promotion and/or Promotional Event

Family Service Day, LTD

Keeping Cars Kickin’

Packaging

B’laster Corp.

Social Media Efforts

WIX Filters

Facebook Customization

Gates Corporation

App for Mobile Device

EasyCare

Use of YouTube Video

Purolator

Media Outreach to Non-English Speaking Audiences

Federal-Mogul Motorparts

Media Outreach to Female Audience

Gates Corp.

Application of “Be Car Care Aware” Campaign/Logo

Gates Corp.

Blog

GWC Warranty

Organized by Women in Auto Care, the awards and reception are sponsored by a variety of auto care companies and organizations.

Women in Auto Care is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry.

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For more information about Women in Auto Care, visit womeninautocare.org or email [email protected].

 

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